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Digital Marketing Wiz

Want to be an unbeatable candidate in the digital marketing industry? Foi Works’ Digital Marketing Wiz course will be the perfect choice for you. With a holistic course, like Digital Marketing Wiz, transform digital skills into an unparalleled speciality of yours. Become a powerful wizard in the world of digital marketing with our Digital marketing Wiz course.

Uncover every opportunity in the digital marketing arena to become unnoticeable as a professional. So what are you waiting for? Don’t miss the opportunity to conquer the world of digital marketing and advertisement.

In collaboration with

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Course starts from: 1st January, 2022Only

limited seats are open

18 months

Recommended 8hrs/ week

Face-to-face interactive classes

Active learning format

Main USP of Our Program

Get three courses within a single one

Digital marketing wiz course includes three different curricula altogether. You will get an entire exposure to the digital marketing world with this course. Become an unbeatable beast of the digital marketing and advertisement world either as a supreme professional or business owner.

Industry-level professionals as mentors

Learn from professionals in digital marketing and advertising to get proper insights. All the factors associated with the industry would be identified through this course

Student support

Get constant support from peers and experts for a better career path. You’ll get resume assistance and 24*7 portal access.

Guaranteed job assistance

You’ll get help from experts to mould your professional career to an advanced level. Our senseis will give you industry-level career mentoring.

Program outline

This course is dedicated to individuals who are looking for a career in digital marketing and advertising. With this program, Foi Works offers you an opportunity to shine like a diamond in the digital marketing arena. Real-life case studies and capstone projects would help you to strengthen your skills to get optimum results.

Key Focuses

  • SEO expert certificates
  • Social media marketing certifications
  • Ad campaigning certifications
  • Masterclasses by industry professional
  • Doubt clearing sessions
  • Capstone projects
  • Highly interactive sessions
  • 100% job assistance
  • 24*7 student support

Perks of this Program

Get diverse platform expertise within a single curriculum. The course will train you in all the aspects of the digital marketing arena such as SEO, SMM, SEM and Web Analytics. So, become a competent professional with this step-by-step program from our institution and advance your career to a new level.

Certified from XYZ

We’ve collaborated with XYZ to give you the best training. The entire course is designed for the finest execution in the world of digital businesses. The certification will make you one of the most desired candidates in the current industry. So, join us to give a proper boost to your career with us.

After completing this course, you’ll get
  • Digital Marketing Certification from XYZ
  • XYZ-associated Alumni status
  • Interactive sessions
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Foi Works Job Assistance

You’ll get 100% job assistance from the SEO Ninja course. We’ll train you through a proper industry-level internship to make you a competent SEO expert.

Minimum 3 months Internship
Resume and career assistance
Interview preparation

About the Program

At the end of the Digital marketing Wiz course, you’ll be able to crack any job in digotal marketing industry. You’ll sharpen your skills in Google analytics, facebook and social media marketing, SEO and others. So, unleash all the skills in digital marketing with Foi Works and earn recognition among various marketing agencies.

LEARNING PATH

  • Understanding business analysis
  • Get to know current market competitiveness
  • Customer behaviours and niche identification
  • What is website designing?
  • Fundamentals of website designing
  • Basic understanding of HTML, CSS
  • Basic ideas on the tools of website designing (WordPress, Wix & Ghost.org)
  • Detailed knowledge of the CMS (content management system)
  • Creating successful 'bread crumb trails' by designing and managing websites with content
  • Onsite SEO techniques and recommendations to boost visitors right away
  • To increase product sales conversions, mastering keywords is essential.
  • Search engine indexing recommendations for Google, Yahoo, and Bing
  • Optimizing multimedia asset uploads to boost internet visibility
  • Increasing website views by creating killer image Alt Tags
  • Keeping visitors interested by interlinking onsite content
  • Inserting anchor text to boost product and service profitability
  • Understand the importance of SEO in website ranking
  • Evaluate and improve your website's SEO
  • Build backlinks to your website at scale to increase your website's visibility on the search engine results page
  • Learning concepts about keyword research
  • reporting to improve your search performance
  • Ranking your website within the searches of Google, Bing and Yahoo
  • Learn about local content listings, such as videos.
  • Understand the fundamentals of how the world's most popular search engine, Google, operates.
  • Discover how the SEO environment is ever-changing and what to expect in the future.
  • Understand the fundamental SEO methods and approaches that are used to increase the number of organic search results for a certain website or collection of websites.
  • Learn how to avoid being penalised by Google.
  • Introduction of keywords search engines and algorithms
  • Google search algorithms
  • Search engine optimization
  • Website design and development
  • Learn Technical SEO
  • Basic on-page and off-page SEO
  • Learn SEO case Studies
  • Cookies and tracking,
  • Key terms and concepts in analytics
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic
  • finding ways to improve
  • What exactly is the value of keyword research?
  • Learn how to do keyword research from the ground up.
  • Recognize the market's related niches.
  • Learn about the various Google search operators and how to apply them to your searches.
  • You may use both free and commercial tools to do keyword research.
  • Sorting and grouping your keywords is a good idea.
  • It's best to stay away from bad keywords.
  • Find easy keywords for rapid rankings.
  • Learn how to extract keywords using a number of ways.
  • Start organising your project's keywords by learning how to organise your keyword lists.
  • Learn the keyword metrics you'll need while evaluating your keywords.
  • Use and familiar with Free tools *
  • Learn SEO keywords
  • Know the page elements
  • Understand on-page SEO elements and Content Hierarchy
  • Optimize Content and Content with HTML
  • Learn how to boost conversion in SEO
  • Learn to avoid content penalty
Electives:
  • Learn how to use Google Webmaster tool
  • Get started with webmaster goodies
  • Optimise onsite SEO
  • Learn GTMetrix
  • Inner page links
  • Basics of CTR (Click through rate)
  • Understand google analytics report
  • Connect the report with webmaster
  • Compare various traffic drivers
  • Learn to develop organic traffic
  • Analyse the importance of landing page
  • Local SEO
  • Google Business Map (GBM)
  • Listing on GBM
  • Local ranking on GBM
  • Learn to implement business networking with GBM
  • Basics of ORM (Online Reputation Management)
  • Learn ORM strategies and activities
  • Manage reviews and feedbacks online
  • Tools for ORM
  • Live projects
  • Learn, comprehend, and apply Google Tag Manager is a tool that allows you to manage your
  • Tags should be deployed and tracked in Google Analytics.
  • Become an expert in Google Analytics deployment.
  • Learn how to use DataLayers.
  • Discover how to use Data Layer to keep track of certain actions.
  • Find out how to use the Facebook pixel to track YouTube videos.
  • Tags can be imported and exported from one account to another.
  • What is Black hat SEO
  • GMB methods
  • 301 redirects
  • Link building
  • Black Hat SEO tools
  • CTR manipulation
  • Learn the types of contents
  • Email marketing
  • Facebook and Instagram ad content marketing
  • Blogging
  • Connect SEO with content marketing
  • Introduction of App Store Optimization
  • Fundamentals of ASO
  • Localisation concepts
  • Analysis of ASO concepts
  • Decipher the metrics and reports
  • Learn to analyse the tool generated reports
  • Understand the importance of reports on business development
  • Use report findings in live projects

Get in touch with us

1032-4567-8966

Toll Free

REQUEST MORE INFORMATION

SKILLS COVERED

  • Digital marketing
  • Content marketing
  • Marketing analytics
  • Website Designing
  • Keyword Research
  • On Page SEO
  • Copywriting
  • Hashtags Research
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • LinkedIn Sales Navigator
  • YouTube Marketing
  • Twitter Marketing
  • Ad Campaigning
  • Remarketing
  • Conversion tracking
  • Facebook & Instagram Lead Generation

TOOLS COVERED

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Program Mentor

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

Admission Details

APPLICATION PROCESS

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Contact us and submit your application

Application Review

Our experts will review your application

Admission

Start the course

ELIGIBLE CANDIDATES

For admission to this Digital Marketing program, candidates should have:

Should have basic computer knowledge

A personal PC or laptop is needed

Must pass graduation or equivalent

Wifi or net connection in the home is a must

ADMISSION COUNSELORS

We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program

Talk to our admissions counselors now!

Admission Fee & Financing

The admission fee for this program is ₹ #### (Incl. taxes) (INR #### + GST)

FINANCING OPTIONS

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

No Cost EMI

We have partnered with the following financing companies to provide competitive finance options at 0% interest rate with no hidden costs.

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Financing as low as

Rs. 3,907/month

Other Financing Options

We provide the following options for one-time payment

Internet Banking

UPI Payment

Credit Card Payment

Total Admission Fees

Rs. 1,17,700

(Incl. taxes)

Apply Now

START APPLICATION

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PROGRAM BENEFITS

  • All the queries related to the applications will be solved
  • Guidance on financial aid will be provided
  • Full- assistance to resolve any doubts about the programs
  • Quick response from our team
  • Easy cancellation policies
  • EMI options are available

FAQs

This course is for all graduates from any specialization. Knowledge of basicl web development or coding will be preferable.
With the course, you’ll sharpen your skills and knowledge in Search Engine Optimization, Content Management System, Google analytics, Google tag manager, Google Search Console, Black Hat SEO, Online Reputation and Content management, Brand management, Social Media Marketing, Copywriting, Hashtags Research, Facebook Marketing, Instagram Marketing, LinkedIn Marketing, LinkedIn Sales Navigator, YouTube Marketing, Twitter Marketing and more
You’ll get jobs in various positions like Digital marketing expert, Digital marketing expert, Social media marketers, social media managers, Social Media Marketing Analysts, Webmasters, online marketers, SEO experts, marketing analysts, content marketers, Social Media Marketing specialists, Media Marketing Coordinators, Paid Marketing specialists, Social Media Marketing Copywriter entrepreneurs and others.
Yes. We’ve easy EMI options available for our students.
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FOI Works is an initiative for creating industry-ready professionals with world-class skills. At FOI, we provide professional training to your students with proper certifications and even offer letters.

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Company Details

Stesalit Tower, 4th Floor, EP & GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091

+91 6292288739

info@foiworks.com

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