Logo

Ad Campaign Mastery

Be the shining star in the world of online marketing and advertisement. With proper knowledge and skills, you can become one of the best marketers in the future. Land your dream job with our ad campaign masterclass.

Become a professional digital Ad campaigner with our ad campaigning masterclass. You can establish your own advertising agency as well.

In collaboration with

Logo

Course starts from: 1st January, 2022

Only limited seats are open

12 months

Recommended 5hrs/ week

Face-to-face interactive classes

Active learning format

Main USP of Our Program

Master multiple platforms for Ad Campaigning

Be the master of various platforms, such as Google AdWords, Google Search Campaign, Google Video Campaign, Conversion Tracking, Google Analytics, LinkedIn, Facebook & Instagram Ads. Social media Ad marketing will be at your fingertips after completing this course.

Ad Budget and CPC optimization

Theories and knowledge will not lead you to a successful career. So industry-level skills are essential for getting your dream job. We provide you with hands-on experience in ad budgeting and CPC (Cost-Per-Click) to increase brands’ ROI.

Student support

Get constant support from peers and experts for a better career path. You’ll get resume assistance and 24*7 portal access.

Guaranteed job assistance

You’ll get help from experts to mould your professional career to an advanced level. Our senseis will give you industry-level career mentoring.

Program Outline

Our Ad Campaign Mastery course provides you with a guideline on how to build ad campaigns from scratch. Foi Works will teach you all the steps to build a sales process to grow the business and earn revenue. So, if you think that mastering advertisement is your goal, this course will be your most appropriate choice.

Key Focuses

  • Ad campaigning certificates
  • Masterclasses by industry professional
  • Doubt clearing sessions
  • Capstone projects
  • Highly interactive sessions
  • 100% job assistance
  • 24*7 student support

Perks Of this Program

Learn ad campaigning skills by following a step-by-step training approach. This course will help you to make strategies for different platforms such as Google, Facebook, LinkedIn and others. You can apply the lessons to help by growing and scaling clients’ businesses.

Certified from XYZ

We’ve collaborated with XYZ to give you the best training. The entire course is designed for the finest execution in the world of digital businesses. The certification will make you one of the most desired candidates in the current industry. So, join us to give a proper boost to your career with us.

After completing this course, you’ll get
  • Digital Marketing Certification from XYZ
  • XYZ-associated Alumni status
  • Interactive sessions
Logo

Foi Works Job Assistance

You’ll get 100% job assistance from the SEO Ninja course. We’ll train you through a proper industry-level internship to make you a competent SEO expert.

Minimum 3 months Internship
Resume and career assistance
Interview preparation

About the Program

This course will enhance your skills in creating impactful advertisements on both online and offline platforms. Our experts are here to support you in learning concepts and making effective strategies to run businesses online. You’ll easily execute highly Profitable Facebooks and Google Ad Campaigns after attending Ad Campaign Mastery program.

LEARNING PATH

  • Understanding business analysis
  • Get to know current market competitiveness
  • Customer behaviours and niche identification
  • Introduction to AdWords
  • Setting account structure
  • Match types and keywords
  • Searching ads
  • Creating texts
  • Ad extensions
  • Displaying ads
  • Target displaying
  • Campaign types and setting
  • Ad metrics
  • Bidding modification
  • AdWords reports
  • AdWords tools
  • Account optimization
  • Learn to become more innovative with every word
  • Engage the audience with keywords
  • Tweak every word for improving creativity
  • Get tips to be more creative
  • Know how you can be a show-stopper with every design you make
  • Find out some interesting facts to optimise your posts
  • Learn to use tools (like Canva) for creativity
  • Understand the value of Google search
  • Explore Google Ads Auction
  • Create the right message for text ads
  • Create relevant ad extension
  • Improve automated bidding efficiency
  • Google Audience solution
  • Boost optimization score
  • Improve conversion by Performance planner
  • Learn some basics about Google Display Network and Display advertising
  • Account setting
  • Create Google Ads Displays Campaign -Old and New templates
  • What is New AdWords?
  • Google Ads Display Analytics
  • Discover the value of YouTube
  • Learn how to connect to your audience
  • Understand creative factors for YouTube
  • Learn YouTube for actions
  • Introduction of Google Shopping
  • Understand the setups for our Google Merchant Centre (GMC) Account
  • Create the Google Shopping Feed
  • Setting up your Google Ads Account
  • Know the Shopping Campaign Settings
  • Learn about Google Shopping Campaign Structure
  • Learn how to deal with negative keywords and SQR
  • Setting up the account for the local merchant
  • Location targeting
  • Bidding strategy
  • Creating ad groups
  • Formulating headlines
  • Add image and logos
  • Video selection
  • Create a promotional path
Electives:
  • Identification of needs of the Smart campaigning
  • Key uses of Smart Campaign
  • Describing Smart campaigning attributes
  • Using cases for Smart Campaigning
  • Reaching goals with Smart Campaigns
  • UTM parameters
  • Social media (Facebook and Linkedin) conversion tracking
  • Adding pixel to the account
  • Linking AdWords manager
  • Learn call tracking
  • 3rd party landing page Tracking
  • Google tag manager
  • Managing dashboard and report with the google data studio
  • Understand google analytics report
  • Connect the report with webmaster
  • Compare various traffic drivers
  • Learn to develop organic traffic
  • Analyse the importance of landing page
  • Learn & Understand and Use Google Tag Manager
  • Deploy various tags and track them in Google Analytics
  • Achieve Google Analytics implementation Mastery
  • Learn DataLayers
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel
  • Track YouTube Video
  • Import and Export Tags from one account to another
  • Understand the basics of social media engagement ads
  • Facebook and Instagram ad placement
  • Planning ads for the audience
  • Instagram ads collection such as story ads, photo ads, video ads, carousel ads, collection ads and lead ads
  • Types of Facebook ads
  • Reporting and insights
  • What is a video view ad?
  • Understanding Facebook and Instagram ads
  • Understand how to improve traffic
  • Learn about tracking conversion
  • Introduction to led generation mastery
  • Facebook Ads & Instagram Ads Copywriting
  • Facebook Lead Generation Ads
  • Learn how to use Facebook Messenger and Chatbot in marketing
  • Facebook Business Manager
  • Facebook lead ads
  • Instagram lead ads
  • Conversion of ads
  • Bidding strategies
  • A/B testing
  • Campaign Budget optimisation
  • Ads reporting
  • Summary
  • Introduction of conversion ads on Facebook & Instagram
  • Building quality customers
  • Ad placements and budgeting
  • Various ad format types
  • Landing page and remarketing
  • Learn about the sales funnel
  • Analysis of Ad performance
  • Introduction to LinkedIn ads
  • Create your LinkedIn ads
  • Know different LinkedIn Ad format
  • Basics of campaign
  • Targeting proper ads
  • Linked Ads bids and budgeting
  • Performance reporting and analytics
  • Analysis of performance and optimisation for LinkedIn.
  • Fundamentals of LinkedIn lead generation
  • Optimization of your LinkedIn Account
  • Tracking all the leads
  • Interact and engage with the LinkedIn campaign
  • Omnichannel sales on LinkedIn
  • Email scrapping
  • Lead generation hacks
  • LinkedIn Content marketing
  • Lead generation campaign
  • LinkedIn Automation Tools
  • LinkedIn Sales Navigator Plans
  • Introduction of social media remarketing
  • Know about Facebook pixel
  • Hot and cold traffic
  • Optimization of social media ads
  • Landing page with Facebook pixel
  • Use remarketing with google analytics
  • Dashboard and statistics management in Facebook
  • Analysis of performance and optimisation for LinkedIn.
  • Get free images for Facebook Ads
  • Optimise Facebook page
  • Decipher the metrics and reports
  • Learn to analyse the tool generated reports
  • Understand the importance of reports on business development
  • Use report findings in live projects

Get in touch with us

1032-4567-8966

Toll Free

REQUEST MORE INFORMATION

SKILLS COVERED

  • Digital marketing
  • Ad Campaigning
  • Remarketing
  • Conversion tracking
  • Facebook & Instagram Lead Generation

TOOLS COVERED

No Image
No Image
No Image
No Image
No Image
No Image

Program Mentor

No Image

Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

No Image

Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

No Image

Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

No Image

Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

Admission Details

APPLICATION PROCESS

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Contact us and submit your application

Application Review

Our experts will review your application

Admission

Start the course

ELIGIBLE CANDIDATES

For admission to this Digital Marketing program, candidates should have:

Should have basic computer knowledge

A personal PC or laptop is needed

Must pass graduation or equivalent

Wifi or net connection in the home is a must

ADMISSION COUNSELORS

We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program

Talk to our admissions counselors now!

Admission Fee & Financing

The admission fee for this program is ₹ #### (Incl. taxes) (INR #### + GST)

FINANCING OPTIONS

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

No Cost EMI

We have partnered with the following financing companies to provide competitive finance options at 0% interest rate with no hidden costs.

Logo Logo

Financing as low as

Rs. 3,907/month

Other Financing Options

We provide the following options for one-time payment

Internet Banking

UPI Payment

Credit Card Payment

Total Admission Fees

Rs. 1,17,700

(Incl. taxes)

Apply Now

START APPLICATION

By providing your contact details, you agree to our Privacy Policy

PROGRAM BENEFITS

  • All the queries related to the applications will be solved
  • Guidance on financial aid will be provided
  • Full- assistance to resolve any doubts about the programs
  • Quick response from our team
  • Easy cancellation policies
  • EMI options are available

FAQs

This course is for all graduates from any specialization. Knowledge of essential web development or coding will be preferable.
With the course, you’ll sharpen your skills and knowledge in Google Analytics, Google Search Campaign, Google Display Campaign, Google Video Campaign, Google Shopping Campaign, Conversion Tracking, Copywriting, Google Analytics, LinkedIn advertisements, Facebook & Instagram Ads
Online ad campaigners, online marketers, social media marketers, copywriters, digital advertisers, Facebook and Instagram marketers, YouTube marketers, PPC marketers and others
Yes. We’ve easy EMI options available for our students.
Logo

FOI Works is an initiative for creating industry-ready professionals with world-class skills. At FOI, we provide professional training to your students with proper certifications and even offer letters.

Important Links
Masterclasses
Quick Links
Company Details

Stesalit Tower, 4th Floor, EP & GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091

+91 6292288739

info@foiworks.com

Copyright 2022 COURSE PROJECT.